DIGITAL MARKETING COURSE
in jaipur
Course Content
1. Digital Marketing Overview
❖ What is Digital Marketing? Offline vs Online
❖ Career Scope & Industry Applications
❖ Organic vs Paid Marketing Channels
❖ Digital Funnel: Awareness → Consideration → Conversion
❖ AI Trend: Using ChatGPT to automate ideation
2. Website Planning & Creation
❖ Types of Websites: Static, Dynamic, E-Commerce, CMS
❖ Buying Domain & Hosting (GoDaddy, Hostinger, Bluehost)
❖ Installing WordPress & SSL Setup
❖ Using Elementor or Bricks Builder for Page Design
❖ Creating Blog Structure for SEO
3. Search Engine Optimization (SEO)
What is SEO Introduction to SERP? What are search engines? How do search engines work? Major
functions of a search engine: What is traffic? Different types of traffic. What are keywords? Different
types of keywords, the Google Keyword Planner tool Keyword Research process.
On-page SEO
• Meta Tags, Header Tags, Image Alt, URL Optimization
• Internal Linking, Schema Markup
• Keyword Research: Short-tail vs Long-tail
• Tools: Google Search Console, SurferSEO, Ahrefs
Off-page SEO
• Link Building Techniques: Web 2.0, Profile Creation, Forum Posting
• Guest Blogging, Broken Link Building
• Google My Business & Local SEO
Technical SEO
• Sitemap, Robots.txt, Core Web Vitals
• Mobile Optimization, Page Speed (Lighthouse)
AI SEO Additions
• Frase.io, NeuronWriter for Content Optimization
• SEO Prompting with ChatGPT
• AI Audit Reports using Screpy / SurferSEO
6. Email Marketing
What is email marketing? Biggest challenge in email marketing: Legitimate/ opt-in email marketing Increasing email
subscription/ opt-in list Using software’s to do email marketing Creating your own email list of millions of email id’s
Checking spam ratio of your email creative Best practices of email marketing Writing a good email creative or html
template.
7. Online Advertising
What is online advertising?
Types of online advertising
➢ Display advertising
• Banner ads
• Rich media ads
• Pop-ups and pop-under ads
➢ Contextual advertising
• In-text ads
• In-image ads
• In-video ads
8. E-commerce Marketing (Overview)
What is E-Commerce? Creating an E-Commerce website. Top e-commerce websites around the world E-commerce
scenario in India. How to do SEO of an e-commerce website, and why you need a solid e-commerce marketing strategy
Formulating the right commerce marketing strategy using affiliate marketing to promote your e-commerce business.
9. AdSense & Blogging
What is AdSense? How to get approved for AdSense? Cool trick to get AdSense approval by Google using your
AdSense account interface, Placing ads on your blog, Creating blogs.
10. Affiliate Marketing (Overview)
What is affiliate Marketing? How it works. How can someone utilize tools to maximize profits?
11. Digital Marketing using AI
Keyword analysis for SEO. Content marketing ideation. Copywriting/optimization for organic search and P Email
marketing. Summarizing market research. Writing product descriptions for E-commerce.
Features:
1. Work on Live Projects
2. Less Theory, More Practical Work
3. Training by Industry Expert
Course Content
4. PPC Advertising with Google Ads
❖ Search Ads, Display Ads, Video Ads, Smart Campaigns
❖ Bidding Models: CPC, CPM, CPA, ROAS
❖ Keyword Match Types: Broad, Phrase, Exact
❖ Ad Copywriting with AI (ChatGPT for Responsive Ads)
❖ Tools: Google Keyword Planner, SEMrush
5. Practical Campaign Implementation
❖ Creating a search ad campaign
❖ Using the keyword planner tool to find keywords
❖ Importing keywords from the keyword tool
❖ Creating compelling ads
❖ Creating conversion tracking to measure the performance of ads
❖ Optimizing ads & campaigns to decrease
❖ CPC & increase ad position (Most important)
Practical Session 1
❖ Set up a Google Ads account
❖ Create First Campaign
❖ Conversion Tracking using GTM
Practical Session 2
❖ Remarketing Ads using Google Ads & Meta
❖ Setting up Custom Audiences
❖ Dynamic Ads for Products (eCommerce)
Practical Session 3
❖ YouTube Ads Campaigns
❖ Audience Targeting using Custom Intents
❖ Local Services Ads Setup (NEW)
6. Advanced Google Ads Techniques
7. Google Analytics
What is Google Analytics? Why is analytics so important? Setting up your website with analytics, Fundamentals
of Google analytics Monitoring bounce rate. Setting up goals and funnels Setting filters and segmentation
Tracking conversions and monitoring website performance. Monitoring traffic sources, monitoring visitors’ behaviour
Taking corrective actions if required
8. Social Media Marketing
What is social media? Understanding the existing Social Media paradigms How social media marketing is
different than other forms of Internet marketing? Marketing on social networking websites. What is viral
marketing and its importance in Facebook marketing?
➢ Understanding Facebook marketing
➢ Facebook glossary
➢ Facebook fan page v/s profile v/s group
➢ Practical Session 1
• Creating Facebook page
• Uploading contacts for invitation
• Adding Facebook plugins in website
• Creating external tabs in Facebook page
• Exercise on the fan page wall posting
➢ Facebook advertising
➢ Types of Facebook advertising
➢ Best practices for Facebook advertising
➢ Practical Session 2
• Creating a Facebook advertising campaign
• Targeting in an ad campaign
• Payment module- CPC vs CPM vs CPA
• Using the power editor tool for adv.
• Advance Facebook advertising using tools
➢ Video Marketing
• Benefits of video marketing
• Uploading videos on video marketing websites
• Using YouTube for business
• Developing a YouTube video marketing strategy
• Bringing visitors from YouTube videos to your website
Hear From Our Students
We help students upskill & grow their career in the most comprehensive way possible.
My Graphic Designing Training from Thirdeye Computer Classes was very helpful . The Trainer Mukesh Sir has extremely good expertise inn the subject. Now that I am able to Make Designs, edit Videos & much More, I am satisfied and it has been an excellent learning experience for me . Now I am fairly confident in my capacity to obtain a good job. Thank you so much Thirdeye team. Definitely recommended.
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