In brief, Magento is an open source using PHP scripting language on Zend Framework. First introduced by Varien in 2007, Magento has continuously developed into various products and versions. Currently, it becomes one of the leading open-source platforms which offers almost all features and tools to build an ecommerce website.

The context determines the response. An eCommerce platform’s worth is not determined by its inherent features. It all comes down to aligning with the business process. Magento is sometimes regarded as the greatest eCommerce platform. Additionally, Magento may not always be the best and most efficient option. There is no one-size-fits-all approach, and it is crucial to keep in mind that it ultimately depends on the type of business operation and scope you have. Because of its variety and relative accessibility, I would rank Magento as one of the best eCommerce platforms out there.

It provides e-commerce site providers with exceptional flexibility and a wide range of strong features. Magento should be used in e-commerce website creation for a variety of reasons. When it comes to creating a new store or updating to a new version, Magento consistently ranks highly because to its comprehensive structure, which has shown to be perfect for a variety of business needs. Let’s examine some of its advantages and discover why Magento is a superior choice for developing e-commerce websites. Why Is Magento Superior to Other Online Stores? Features that are easy to use and simple automatically updates the website. Other e-commerce platforms usually don’t have this unique ability. The Magento Ecommerce Platform’s features are incredibly quick, easy, and adaptable. Tourists may purchase with ease, surf with ease, and take use of services with ease. In order to maintain services and products across domains, it supports several websites. It facilitates the development of scalable websites as well as the expansion of already-existing ones. In 2013, Magento was acknowledged as the world’s most fashionable e-commerce platform. Despite fiercer competition, Magento has a very large market share and is one of the most widely used eCommerce platforms in 2014. It’s about thirty percent. It has a lengthy history and is highly popular. As a result, both developers and consumers have access to a wealth of information.

I will take a new perspective to answer this question, which assumes that you will be looking to either expand your physical brick and mortar presence with a nice new online site, or you will plan to create a physical brick and mortar presence with an online site as well. Now that our assumptions are set lets take a look at this question from a pure ROI point of view, since at the end of the day this is what we are looking to achieve when selling online or offline. In this calculation we will look at the benefits of Magento vs. Shopify from a technical challenge, design and customization, marketing effectiveness, inventory channel capability, ease of inventory management, apps and integrations, in store usefulness, and overall time needed to manage for results. Technical Challenge- After working with a lot of retailers, certainly one of the biggest concerns with a website is the technical know-how required to operate it. Most smaller retailers, and even mid size retailers don�t have a full time technical developer to create/manage the site. How do Magento and Shopify compare here? Shopify- This option is certainly the most technical friendly, as you really won�t have to do any development work if you don�t want. Shopify if a complete plug and play solution which will require you simply to choose the theme you like, fill in the sections of content with you own, and launch to the world. Shopify is a hosted platform, even when you connect your own domain, so there is no need to place files on the server, or connect your hosting Cpanel to sit your site on. It�s important to point out that Shopify uses their own .liquid framework, so when your site is up and going, you can begin to customize the look and feel of it, with developer know how. If you have a small bit of computer skill, and can easily navigate computer programs (not development) like word/excel/wordpress, you should be able to follow the online tutorials, and build yourself out a site. This will potentially save you some money, using sweat instead, or could be a cost effective way to get something up and going quickly for around $400-$2,500 depending on complexity required through a retail solutions company like Orkiv 🙂 Magento- Right out of the box, the �Community Edition� of Magento is a eCommerce framework which gets downloaded to your local machine, and is setup/hosted on your own server infrastructure. This solution out of the box is going to require a good bit of time and technical know-how in order to setup/configure/build/run. Magento is a download, thus it will run locally on your computer, through your own development programs. You can configure all files and how the actual site will display content, adapt to customers, and deliver an overall user experience. This will require a full time developer/company to create and setup your site which can run in the range of $500�$10,000 or more depending on customization and infrastructure needed to support operations. On the more expensive end is the Magento enterprise edition which will run you ~$18,000 per year. Enterprise edition will give you complete control over store credit, advanced return management, custom admin control, full support via phone, and in depth product management/customization capabilities depending on prior shopping habits. This solution will still require development expertise, but is superior in that it will deliver full scale customization to create a unique storefront. Consult with us for further questions. This solution needs large scale volume to make the extra features worth it to manage, and extract added value out of the platform. ROI can be achieved, and even accelerated from enterprise perspective because the added features will lead to more sales, but it must be a centerpiece of operations to run it profitably.

For the non-developer making an eCommerce site with a content management system (CMS) will have some advantages. You can rapidly and simply control the contents of your site. You have to think about Which platform is best for you?. Choosing an eCommerce platform should satisfy your needs and requirements. e-commerce site is an essential thing to pick the an appropriate e-commerce site, for generating and maintaining the site, since it decides the success and failure of your business. Magento and WordPress both platforms are more composite end of the CMS range. Analyze your eCommerce store needs: A good place to get started is by defining what you need from your store, that will help you to set these goals as the best solution. Analyze your shop size Fix on your budget What’s your timeline How easy or composite is your products What’s your server efficiency How many Users, Contributors or Administrators you are going to have What is your skill level Magento: Magento is probably the best eCommerce platform here. However, this is a flexible shopping cart, an open source technology that controls the look and content of the online store. Magento SEO is very powerful and it is a catalog management tool. Magento community is an open source for massive and large scale SaaS based companies. Magento is considered to be an absolutely inadequate giving optimum performance. Magento provides a unique feature for backend and frontend, which helps to improve techniques such as creating analytics, marketing and management options. Magento offers many add-ons and themes for easy update customer experience. It can be easily designed by developers/experts. The Magento community is great and helpful. Advantages on Choosing Magento: � Magento is included with many payment gateway options such as PayPal, PayUmoney, PayUbiz and many more, you can add your own payment option. It generate your business approach by helping Analytics. � Helps analyze your statistics, sales reports, value of products and more. � SEO friendly URLs and more SEO features including custom meta descriptions for all products. � Magento is filled with features that are not broadly available on the other platform, for example you can manage many and support multiple currency and multi-language languages. � Magento layout allows flexibility and customization, you can design your online store. � Its most powerful and over 10,000 products can be easily handled. Click here to view Magento Front-End Features. Click here to view Magento Back-End Features. So which CMS eCommerce platform is better Magento or WordPress: Before choosing an eCommerce platform you should analyze that platforms features and functionalities with your needs and expectations. It’s obvious that Magento is more proficient and optional platform when compared with WordPress. With the help of Magento developers you can promise that their work will amaze you clients every time. Magneto remains the eventual preference for selling the products online. When consideration the quality, features that are perform in the eCommerce sites Magento stands at top than WordPress. Magento is best CMS platform.

1. Here are some books that can help you to learn Magento?

    

   • Instant Magento Performance Optimization How-to Paperback

   • Magento Best Practices Handbook Paperback 

   • Learning Magento Theme Development  (English, Paperback, Carter)

   • Getting Started with Magento Module Development  (English, Paperback, Branko Ajzele)