Website Creation- An Introduction
The first phase in the entire web development process that influences the success of the website is planning and analysis. Due to the extensive research, careful planning, and analysis of all the variations needed to satisfy the expectations of website users as well as company objectives, this step can be very time-consuming. Website planning is determining the proper company goals and objectives that call for the creation of the “website.” These goals may include improving customer satisfaction, lead generating, or brand awareness. Effectively defining a target audience through the use of archetypical characters or personas and identifying the user journey across a website are essential components of designing a user-first website.
In addition to establishing objectives, a thorough examination of rival websites provides crucial information on topics including the state of the industry, what is feasible, and the company’s position in respect to rivals. The links, information, and structure of the website are arranged in a logical and understandable order. Prior to this, the layout of the website and mobile views is improved, and additional criteria such as responsiveness, SEO optimization, and page load speed are also taken into consideration to enhance functionality and performance.
Businesses may better meet the expectations of their content consumers and search engines by conducting a content audit and identifying any gaps. Ultimately, usability testing and feedback lead to improved functionality and design. In conclusion, a methodical approach to website planning and analysis offers a structure that is adhered to during website implementation, allowing the brand message to be communicated, have relevance for the users, and cover the business agenda.
Digital Marketing Classes, a leading digital marketing institute offers 100% practical and Advance Digital Marketing Course in Jaipur.
Course Modules
- Identify Primary Purpose
- Set Specific, Measurable Objectives
- Understand User Needs and Behavior
- Competitive Analysis and Benchmarking
- Technical and Functional Requirements
- WordPress
- Shopify
- Demographic Information
- Psychographic Information
- Behavioral Characteristics
- Needs and Pain Points
- Market Segmentation
Goal Setting
Audience Research
Content Audit and Gap Analysis
Content Planning and Creation
Distribution and Promotion
- Research and Planning
- Design Principles and Framework
- Wireframing and Prototyping
- Visual Design
- Testing and Optimization
- Website Structure
- Navigation
- Technical Considerations
- Content Management
- Accessibility and Compliance
