1. Digital Marketing Overview
Search Engine Optimization (SEO)

What is SEO Introduction to SERP? What are search engines, How search engines work? Major functions of a search engine What is traffic? Different types of traffic What are keywords? Different types of keywords Google keyword Planner tool Keyword Research process.

Understanding Keywords mix on page Optimization.

  • Keywords optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • Content research & editorial calendar setup
  • Adding social media plug-in on web pages
  • Internal linking
  • Meta tags creation
  • Creating webpage in HTML
  • Using Google webmasters tool & site verification
  • Sitemap creation and submission in website & webmasters
  • What is FTP?
  • How to use FTP?
  • Off page optimization
  • What is domain authority?
  • How to increase Domain authority?
  • What is page rank?
  • How to increase page rank?
  • What are back links?

PPC advertising with Google & Optimization

Introduction to adwords& PPC advertising. What is display network & why it is important? Understanding adwords structure (Campaigns, adgroups, ads, etc.) Types of campaigns- Search, display, video, dynamic search & Google merchant. Difference between search & display campaign nderstanding campaigns & adgroups in more detail. Understanding bidding & payment modules-CPC, CPA, Enhanced bid, CPM Ad Rank-

Practical Session – 2

  • Understanding remarketing
  • Setting up remarketing lists
  • Creating remarketing campaigns & ads

Google Analytics

What is Google analytics? Why analytics is so important? Setting up your website with analytics Fundamentals of Google analytics Monitoring bounce rate. Setting up goals and funnels Setting filters and segmentation Tracking conversions Monitoring website performance. Monitoring traffic sources Monitoring visitors behaviour Taking corrective actions if required

Practical Session 1

  • Creating Facebook page
  • Uploading contacts for invitation
  • Adding Facebook plugins in website
  • Creating external tabs in Facebook page
  • Exercise on fan page wall posting
  1. Facebook advertising
  2. Types of Facebook advertising
  3. Best practices for Facebook advertising

Video Marketing

  • Benefits of video marketing
  • Uploading videos on video marketing websites
  • Using YouTube for business
  • Developing YouTube video marketing strategy
  • Bringing visitors from YouTube videos to your website

Email Marketing

What is email marketing? Biggest challenge in email marketing Legitimate/ opt-in email marketing Increasing email subscription/ opt-in list Using software’s to do email marketing Creating your own email list of millions of email id’s Checking spam ratio of your email creative Best practices of email marketing Writing a good email creative or html template.

Display advertising

  • Banner ads
  • Rich media ads
  • Pop ups and pop under ads

Contextual advertising

  • In-text ads
  • In-image ads
  • In-video ads

AdSense & Blogging

What is AdSense? How to get approved for AdSense? Cool trick to get AdSense approval by Google Using your AdSense account interface Placing ads on your blog Creating blogs.

Digital Marketing using AI

Keyword analysis for SEO. Content marketing ideation. Copy-writing / optimization for organic search and P Email marketing. Summarizing market research. Writing product descriptions for E-commerce.

2. Website Planning & Creation
  • Types of websites
  • Essentials of a website
  • Planning a website
  • Professional appearance
  • Difference between dynamic & static website
  • Types of back links
  • What is link building?
  • Types of link building
  • Do’s and don’ts of link building
  • Link building strategies for your b business:
  • Easy Link acquisition techniques
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business.

Practical session – 1

  • Creating search ad campaign
  • Using keyword planner tool to find keywords
  • Importing keywords from keyword tool
  • Creating compelling ads
  • Creating conversion tracking to measure performance of ads
  • Optimizing ads & campaigns to decrease
  • CPC & increase ad position (Most important)

Practical session – 3

  • Creating video campaign
  • Uploading video ads
  • Optimizing targeting
  • Understanding Dynamic search ad campaigns
  • Understanding product listing ad with Google merchant center

Social Media Marketing

What is social media? Understanding the existing Social Media paradigms How social media marketing is different than other forms of Internet marketing? Marketing on social networking websites. What is viral marketing and its importance Facebook marketing.

  • Understanding Facebook marketing
  • Facebook glossary
  • Facebook fan page v/s profile v/s group

Practical Session 2

  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Using power editor tool for adv.
  • Advance Facebook advertising using tools

Online Advertising

What is online advertising?
Types of online advertising

Ecommerce Marketing (Overview)

What is E-Commerce? Creating E-Commerce website. Top ecommerce websites around the world Ecommerce scenario in India. How to do SEO of an ecommerce website Why you need a solid ecommerce marketing strategy Formulating right commerce marketing strategy Using affiliate marketing to promote your ecommerce business.

Affiliate Marketing (Overview)

What is affiliate Marketing, How it works. How can someone utilize tools to maximize profits.


  1. Work on Live Projects
  2. Less Theory, More Practical Work
  3. Training by Industry Expert


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